That great bonus Avios offer from The Economist is back again, but there isn’t much longer to take advantage. British Airways have struck a deal where BA Exec Club members can bag up to 18,000 Avios for a year-long subscription to The Economist. The offer expires on 31 January 2020, so you’ll need to be quick if you want it.
15,000 Avios for £179
Subscribe to the weekly print-only or digital-only edition of The Economist for £179 (UK) and get 15,000 Avios credited to your BA Exec Club account. The calculated buying rate is a very decent 1.19p/Avios or 83 Avios/£1, making it a pretty good deal even if you decide not to read the magazine! If you opt for print and digital, you can get an extra 3,000 Avios at the same earning rates. We’d go for the £179 digital-only edition to save on unnecessary printing and postage. The offer ends on 31 January 2020.
The Economist describes its weekly publications as “vision of the world, style and philosophy are different from other publications. We are international, we stress the links between politics and business, we are irreverent and we are independent. If it matters in our world we cover it – and cover it well.“
The best deal is when you pay in GBP. Those paying in Euros will pay a less favourable €0.189/Avios.
Unless you’re planning to buy a subscription to The Economist, this is effectively a deal to purchase Avios cheaply. While 1.19p per Avios is very competitive, it’s still 20% above our 1p Avios valuation. If there’s a redemption you need these points for, go for it as BA will charge you more to buy the same Avios from them (£255). If you’ve no immediate plans that require the extra Avios, it might be better to continue accruing points through your regular spend and travel.