When travellers ask “which Radisson should I stay at?”, this Radisson hotel brands guide is your cheat sheet. From sleek design-forward urban stays to dependable mid-scale options, Radisson’s portfolio fits a wide spectrum – but the trick is knowing which label matches your mood (and wallet).
Intro to Radisson
Radisson Hotel Group is a major global hospitality name – especially across Europe, Africa, the Middle East and Asia-Pacific. In 2022, its Americas operations (U.S., Canada, Latin America) were sold off to Choice Hotels, so the “Radisson” you’ll mostly encounter outside the U.S. is under the Brussels-based group. Radisson’s brand architecture ranges from luxury to mid-scale and lifestyle, giving guests options depending on how polished or playful they want their stay.
Geographical focus areas
Radisson’s strongest presence is in Europe, the Middle East, Africa, and Asia-Pacific. In many major European cities you’ll see Radisson Blu or Radisson Collection. In Asia and the Middle East, Radisson is actively expanding in both upscale and mid-scale segments. Some of the more lifestyle or boutique labels like Radisson RED and Radisson Individuals tend to show up in trendier urban neighbourhoods or secondary cities.
List of brands (most luxurious to budget)
Radisson Collection
Aimed At: Luxury travellers looking for iconic, design-rich stays
What to expect: Bespoke interiors, high-end wellness and dining, locally rooted character
Famous for: Turning landmark or heritage buildings into luxury hotels
Radisson Blu
Aimed At: Upscale travellers in city and resort destinations
What to expect: Stylish and modern hotels, good amenities, strong design sensibility
Famous for: Being Radisson’s flagship upscale brand across Europe and beyond
Radisson
Aimed At: Mainstream travellers seeking comfort and style
What to expect: Balanced hotel stays with a mix of design and practicality
Famous for: Striving for harmony via thoughtful details and relaxed aesthetic
Radisson RED
Aimed At: Younger, design-minded travellers who like vibrant, social hotels
What to expect: Bold design, communal spaces, tech touches, playful public zones
Famous for: Its “anything goes” philosophy and energetic, artsy spaces
Radisson Individuals
Aimed At: Guests who prefer independent, characterful hotels but want Radisson standards
What to expect: Quirky, localised hotels with personality, backed by Radisson systems
Famous for: Blending uniqueness with brand consistency
Park Plaza
Aimed At: Business and leisure travellers who want solid style without hyper-luxury
What to expect: Contemporary design, good service, locally inspired touches
Famous for: Being a dependable, design-forward mid/upper-mid chain under the Radisson umbrella
Park Inn by Radisson
Aimed At: Value-conscious travellers wanting comfort and cheerful stays
What to expect: Bright interiors, friendly service, functional amenities
Famous for: Stress-free stays and upbeat environment
Prize by Radisson
Aimed At: Budget to midscale travellers wanting essential style
What to expect: Efficient, design-forward rooms, no-frills but clever touches
Famous for: Pushing stylish minimalism in the more affordable bracket
art’otel
Aimed At: Guests drawn to art, culture, and boutique environments
What to expect: Artist collaborations, bold interiors, curated ambience
Famous for: Merging art and hospitality into the hotel stay itself
(Note: Country Inn & Suites by Radisson was formerly part of Radisson’s portfolio, mostly in the Americas, but now belongs to Choice Hotels in those markets after the 2022 split.)
Our pick – the Radisson brand we search for
If I were roaming cities and hunting interesting places to stay, I’d lean toward Radisson Individuals. You get the freedom and flavour of boutique hotels – the local quirks, the surprises – while still retaining the comfort net of a major hotel group. It’s that sweet spot between personality and peace of mind. This Radisson hotel brands guide wouldn’t feel complete without admitting that.
Intro to the Radisson loyalty programme
Radisson’s loyalty arm is Radisson Rewards. Members collect points from stays, which can be redeemed for free nights, upgrades, experiences or partner perks. Post-2022, the Americas side of Radisson Rewards merged into Choice Privileges, so the version you use depends on the brand and location. Across EMEA/APAC, Radisson Rewards remains active under Radisson Hotel Group. The structure features tiered status (Silver, Gold, Platinum) with perks like free breakfast (on select brands), priority upgrades, and better point earning multipliers.
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