We saw some exciting news announced today by Qatar Airways today, that they will adopt Avios as their loyalty currency for its Privilege Club members from late March.
All Privilege Club members currently with Qatar Airways is expected to experience a seamless transition into the loyalty programme’s new reward currency, Avios, with their existing Qmiles, balances changing automatically to Avios on a 1:1 ratio basis.
The news means that Qatar Airway’s Privilege Club members will be provided with more ways to accumulate rewards and spending with the change to Avios. For current members using QMiles will be able to continue with the redemptions they currently have.
Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker, stated: “The transition from Qmiles to Avios marks a ground-breaking new era for Privilege Club, enabling our loyal members to participate in the most compelling loyalty network and the largest portfolio of partners in the industry.
Qatar Airways Group Chief Executive His Excellency Mr. Akbar Al Baker, stated: “As the World’s Best Airline, Qatar Airways continues to redefine loyalty through the adoption of exciting digital innovations to create unique world-class experiences for our members. We look forward to revealing more details of this exciting change over the coming weeks, as we explore even more ways to reward our valued members both on and off the ground.”
IAG Loyalty owns and manages the Avios currency. CEO of IAG Loyalty, Mr. Adam Daniels, said: “Qatar Airways have recognised the power of Avios. By adopting Avios they will be able to offer their customers a wider range of benefits and support their business development ambitions. It’s an exciting step for IAG Loyalty as we extend our leadership in loyalty, increase Avios’ global reach, and build out our partnership strategy even further.”
Avios is the global loyalty currency used by British Airways Executive Club, AerClub, Iberia Plus and Vueling Club, and will soon be the new Qatar Airways Privilege Club currency. Through its existing programmes, Avios can be collected across a wide mix of consumer sectors, including aviation, travel, leisure, shopping and financial services. IAG Loyalty currently partners with over 200 leading global brands such as American Express, Nectar, Avis Budget Group and Marriott.
IAG Loyalty and Qatar Airways are working to introduce new customer benefits from the partnership, as well as more ways to earn and collect Avios around the world in the coming months.
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