Christmas is coming, so British Airways has introduced a heartwarming and unique initiative called the ‘Big Little Welcome.’ This creative campaign transforms the usual airport experience into a personal and joyous celebration, making the arrival of loved ones even more special.
Imagine landing at the airport and being greeted not just by the empty baggage carousel and long queue at Cafe Nero, but by a personalised welcome message from someone special. That’s exactly what the BA ‘Big Little Welcome’ offers. This innovative service allows friends and family members to submit messages for passengers, which are then displayed on billboards and screens at key UK airports, including Heathrow, Gatwick, and London City airports. It’s a clever little campaign that delivers a huge impact, making the moment of reunion even more memorable.
So, how does BA’s Big Little Welcome work? We tried it and process is fairly simple. To send a personalised welcome message, individuals can visit the British Airways Christmas Welcomes website dedicated to this campaign. There, they can draft and submit their message, which will be displayed for their loved ones to see upon arrival. The campaign runs over the festive period from December 15 to December 24, encompassing the peak of holiday travel.
This service isn’t just for the tech-savvy; British Airways has made sure that the submission process is straightforward, ensuring that anyone can participate and spread holiday cheer. It’s a perfect way to surprise family members or friends and add an extra layer of excitement to their journey.
We think British Airways has been pretty smart with this campaign. They’ve tried to evolve their role from flying passengers to their destinations to bringing hearts and families closer together. All good marketing campaigns have a big emotional trigger. As travellers, we often look forward to the destination, but with ‘Big Little Welcome,’ the arrival becomes just as joyful and anticipated as the flight.
So, if you’re expecting a special visitor on the run-up to Christmas, why not make them feel extra special with the BA big little welcome.
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