The partnership enables the airlines to sell tickets for each others’ flights under a codeshare agreement. This will vastly increase the numbers of flight each can offer to its customers through their mobile apps and websites. In their own press release, Virgin Atlantic suggest the joint venture will offer:
- Up to 341 peak daily trans-Atlantic services, covering the top 10 routes on a nonstop basis
- Onward connections to 238 cities in North America, 98 in continental Europe and 16 in the UK
- A choice of 110 nonstop trans-Atlantic routes
Members of any of the four airlines’ frequent flyer programmes will be able to earn and redeem miles on any of the carriers, including trans-Atlantic trip, intra-Europe hops, or domestic U.S. journeys. Notably, members will also be able to earn status tier points on any of the four carriers. It’s also suggested elite status holders will be able to use 100+ lounges throughout the network.
Until December, it was expected that Air France would take a stake in Virgin Atlantic as part of the deal. This rumour was disproven when Virgin founder Richard Branson announced there would be no reduction in his family’s controlling 51% stake in the airline.
It’s not the first time some of the airlines in this new joint venture have worked together. Delta, Air France and KLM have been partners since May 2009. Later, Delta acquired a 49% stake in Virgin Atlantic in 2015 and started codesharing on flights.
The new Virgin, Delta, Air France & KLM venture will compete with the existing partnership between British Airways and American Airlines on transatlantic routes.