Deal: British Airways Luxury Sale from £1,300 (the Caribbean & North America)

British Airways has launched a Luxury Sale to long-haul and short-haul destinations around the world. The prices in Business Class start from £1,300 with the “best” offers from London to the Caribbean and North America. For example, flights from London Heathrow to Antigua start from £1,400 and Boston from £1,395.

Compared to other sales we’ve seen, we don’t think that British Airways Luxury Sale is anything to scream about. Unlike the Swiss Air sale that was launched recently, where business class flights from London to Hong Kong were available for £1,050, the British Airways Luxury sale is commanding prices from £2,178.

For Executive Club Members, you can also use your Avios to reduce these prices even further, with Avios part payment. The sale also allows you to upgrade your flight into First Class from £399. It doesn’t look like the upgrade offer applies to Club World flights you have already booked.

To help you navigate whether it’s a good deal or not, please read our “How much should you pay for a business class seat?”

We have outlined the details of the sale below, as well as the associated terms and conditions.


Return prices in business class from London are listed below. This is not an exhaustive list. We’ve outlined flights ~£2,000 return as we think these represent the cheapest in the sale. 

North America

  • Boston – £1,344
  • Charleston – £1,639
  • Nashville – £1,278
  • New Orleans – £1,465
  • Orlando – £2,100
  • Pittsburgh – £1,367
  • Tampa – £1,535

Latin America & Caribbean

  • Antigua – £1,400
  • Bermuda – £2,476
  • Bridgetown (Barbados) – £1,400
  • Buenos Aires – £2,082
  • Cancun – £1,698
  • Grand Cayman £1,698
  • Grenada – £1,399
  • Kingston – £1,350
  • Nassau – £1,700
  • Port of Spain – £1,400
  • Providenciales – £1,399
  • Rio de Janeiro – £1,979
  • Santiago – £2038
  • San Paulo – £2,069
  • St Kitts – £1,399
  • St Lucia – £1,400
  • Tobago – £1,400


  • Bangkok – £1,980
  • Seoul – £1,780

Middle East & Africa

  • Abu Dhabi – £1,433
  • Cairo – £1,580

The Catch

For a 4* airline, we don’t think the sale represents great value for money. It’s OK and if you’re looking to get to your destinations from London without stopping then this could be the offer for you.

Travel Dates

There is very limited availability with the prices listed above mainly around August 2020.

Small Print

  • Departure points: London (Heathrow, Gatwick and London City)
  • Book by: 30 January 2020
  • Travel until: varies depending on location and not valid during peak times – most locations ending on 30 April 2020
  • Minimum stay: 3 nights – most requiring a stay over a Saturday night
  • Weekend departures: Yes – Saturdays (Thu/Fri/Sat/Sun)
  • Sectors: 1
  • Booking class: I (business class) and A (first class)
  • Stopovers: Not permitted
  • Frequent flyer points accrual: Yes. 200% miles flown (24,000 round-trip)
  • Refundable: No
  • Changes after booking: Incur a penalty fee – £300

Part payment with Avios

The part payment with Avios price options will vary depending on your chosen travel class, destination, whether your flight is one way or return, and the number of people in the booking.

20% off the Avios amount needed for Avios part payment is available on San Diego, Boston, New York City, Johannesburg, Tel Aviv, Kuala Lumpur, Bahamas, and San Jose (Costa Rica) in Economy.

How to Book

Use Google Flights calendar feature to find the cheap travel dates. Handily, you can then complete the booking directly through Google (read more about how that works here).

An example of the prices to fly from London to Antigua return. No availability until August 2020.

Where to credit the Points?

We’d favour British Airways Executive Club for these points.

BG1 Verdict

Unless you really need or want to travel directly to your destination, we would recommend looking at other flight offers.

To us, it doesn’t represent good value for money. As an example, the best price we found from London to Antigua is £1,400. Using our “How much should you pay for a business class seat?” An 8.5-hour journey (representing 17 hours of flying return) = £82 per flying hour and for a 4* airline we think this is expensive!

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